We can’t stand it when things don’t work as well as they could. When a problem is only partially solved. Or even worse when it is just accepted as “how it is.”
Our purpose
We stand for getting out there. And getting anything in your way. Out of the way.
Inventing for outdoor comfort
What business are we in: outdoors, adventure, everyday escape? Yes... but. The real business we are in is solving problems that sap the joy of life experiences.
Changing the game
The cold showers, the questionably clean dishes, and the toileting that takes you back to the Neanderthals. Every one of these pain points is an opportunity for a turning point in the fun factor of our getaways.
How we achieve it
Friction is our friction
We look at every problem as a possibility to invent a new way. Clever is our starting point. How can we be smarter about it? How can we make it better and different? But it can’t just be clever for clever sake.
Better than clever
Our products have to be better than clever. They must be practical, and work anywhere and anytime. So that you can go wild, but still wash the world off at the end of the day.
Our community favourites
Our best selling products
All you can ask for
An Aussie family, engineering a better outdoors.
Joolca began in Australia in 2012 when Maciek, an engineer, decided outdoor living could be much simpler and more comfortable.
Not long after, his three brothers joined him—and as it turned out, they were all engineers too.
All you can ask for
Engineering for tomorrow, today.
Today, Joolca is a true family business, run by four brothers who share the same mindset: clever ideas are great, but the best solutions just work without fuss.
That’s what we mean by being better than clever—designing gear that removes the hassles of outdoor living so you’re free to enjoy the adventure.
All you can ask for
We're based in Melbourne with roots globally.
We’re still a small Aussie company, but our gear now travels all over the world, helping people stay comfortable wherever they roam.
And that’s something we’re pretty proud of!
Some math
Numbers we are proud of
320 000+
Products sold
80 000+
Happy clients
11 000+
Positive reviews
So modular, it fits any reality
We’re that confident you’ll love the experience. An international community of Joolca users already do, and they’re sharing their ideas and journeys with each other online. You’ll see so many different ways people use Joolca. But it all really comes down to a single important point:
We looked up some ideas on Pinterest and now have an outdoor kitchen set up. The next thing will be the shower block right next to it.
Kirsty M
Finally got the Hottap mounted on our NOBO 10.6. Loving this set up so much; I hate “moving in” when camping.
Bonnie S
For the past 5 odd years we’ve used the same original Joolca and it’s never missed a beat. We have used it in all kinds of terrain, weather and climates.
Matthew D
